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Before it goes to writing texts, you have to first think about what you want to write about. In doing so, you should ask yourself the following three questions:
- What is my target audience?
- Which added value, utility value and relevance does my topic offer to my target group?
- Which style should my text have?
When answering the questions, of course, helps a small keyword research. Which tools are useful, shows Silja in their list of the 90 best content marketing tools. Mister Gorilla only distributes Valentine’s Day gifts if the content of your web text is great. In https://www.wowessays.com/ you can have the best choices now.
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Meet the target group
So-called buyer personas help to define the target group of your content marketing more precisely. This is not only important for the overall direction of your blog or magazine, but also for the direction of each post. Take a picture of your readers and understand what information in your article might be important and useful, and which is not.
Added value, relevance and utility value
Added value, utility value, relevance – at first glance, all three terms have a positive effect, but pay attention: they differ in their orientation and result.
Added value
First and foremost is added value, which classically offers readers “more value”. So the topic should not only be read and forgotten, but positively remembered. However, added value is not without self-interest, as the bloggerabc article highlights. Because the text should also bring added value for the company behind it, put it in a good light through the text and build trust through competence.
Relevance
By contrast, the relevance is somewhat more altruistic. What is relevant for my target group? Which contents are suitable for your or his life and, above all, are they also packaged in a relevant way? Do the way I present and disseminate my text (the chosen medium) match what my readers consider relevant?
Utility
Utility value goes completely away from the author of the article and to the readers. The key question is: what benefits can the reader draw from my text? This should therefore be the biggest focus. Put yourself in the role of your reader and ask yourself what you can take away from the article.
The mix does it
Ideally, your text offers your readers added value, relevance and value. Learn to speak the language of your readers and give them exactly what they need and find useful.
Style and tonality
Interview, how-to-article or maybe a story? Themes can be packed into a wide variety of text forms. Therefore, think about the style of your article before writing. An overview of the style and the tonality like for example this one helps you.
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