If you own a small business, your marketing team needs to be up-to-date on all the latest marketing strategies to ensure that your brand name is exposed to as many consumers as possible. One of the best marketing tools out there for small businesses today is search engine optimization.
Did you know that 85% of all clicks on websites and search engine results go to organic links? These links can help to get your website to the top of search engine pages, but they are not the only part of the SEO puzzle that you and your marketing team can rely on.
Social Media Can Help Your Company Meet Your SEO Goals
Social media is everywhere these days and therefore they should be an integral part of your SEO marketing strategy. Using a popular social medial website such as Facebook, Twitter, and Google+ will help to increase your brand’s exposure and allow more people to become familiar with your company. For professional assistance with improving your company’s online presence, be sure to check out http://seattle-seo.net/.
Here are a few SEO strategies that will help your company improve their ranking.
Pay Close Attention to the About Us Section
If you want to make the most of your SEO efforts, then adding as much relevant information as possible to your “About Us” section on Facebook or Google+ can help. By strategically adding keywords to this vital part of your social media page, you will draw more of your target audience to your website and can communicate with them one-on-one. To find keywords that will deliver the ideal search volume for your website, you can check out Google’s keyword tool
Create Content that Others Will Want to Share
Have you ever visited a website that had a great story or the perfect recipe that you had to share with your friends? The share feature on websites allows us to paste a link to various social media websites such as Facebook and Twitter with just a few clicks. You can help to improve the traffic to your website by not only adding the share icons to each page but also adding interesting and engaging content that your visitors can’t resist sharing with others.
Constantly Post Fresh Content
When you want to make sure that your customers keep coming back for more, you can’t have a website that is never updated. Therefore, you will need to post fresh content on your site and your social media pages on a regular basis. You may need to hire someone to take on this task as updating daily or weekly can become daunting for someone who has many other obligations. It is a good idea to monitor your activity online and review the comments from those who like your page. Try to figure out how much interaction with your target audience is too much interaction and how many updates you should make to keep your customers happy.
There are so many factors that come into play when you are trying to get your company’s website to the top of the most popular search engine results, However if you use these tips, you should be able to improve the flow of traffic to your website and build up your company’s online reputation.