Fundraising by providing goods and services can be rewarding but it does require more efforts and time as compared to fundraising events. One of the best fundraisers by providing goods and services is the new laundry detergent fundraiser campaigns. It is easy to sell as it is used in every household. People are very much familiar with it, so no time would be wasted in doing the same. Discounts could be provided in order to attract more customers but whatever you do, events would, usually, be more convenient and easy way to fundraise. Following are a few steps on how to make your fundraising event a success:
Realizing your mission is the first thing to do. Despite of organizing a fundraising event, your true mission could be to publicize your brand or network. You may have more than one mission. Deciding your mission is the first step to a successful fundraising event and further plans are made after doing so.
- Fundraising Goal
Deciding a particular amount of money you wish to raise is the second step to a successful fundraising event. The decided amount should be a net raise i.e. after deducting all the expenses.
Figuring out all the expenses and setting a budget before hand is an important decision for making your fundraising event a success. You must consider all expenses like payments to staff, décor, rent, transport, and any other expense regardless of it being major or minor. Unforeseen expenses often come as a surprise, so these unforeseen expenses should also be taken into account while taking decisions on budget and expenses.
Most of the times there are people who sponsor the event. These people are generous donors. Despite of them donating the money, managing of the event isn’t their responsibility, although they do want to help you in reaching the goals of the fundraiser.
- Audience to Target
Deciding upon the target audience is one of the most important parts of organizing a fundraiser. Consider the questions like whom are you going to invite?, Can anyone come to the event or just the specific people?, Who are you targeting? Etc.
- Organizing the Event
The question of how to organize the event and all of its details should be considered before going any further. The topics to cover while making decisions are locations, entertainment, food, dress code etc.
- Marketing the Event
Putting a word out there regarding the event is crucial for the success of it. Event’s marketing should be done strategically making the supporters believe that the event is worthy of their time, money and efforts. Planning out the marketing should be done beforehand. The plan may include social media marketing, flyers, adverts etc.
Sales are the final step towards the success of your fundraising event. Procedures for entry, donation, etc should be planned out. Also, pricing is an important thing to decide, too.
The above steps assure the success of any fundraising events if followed in correct order and right decision are taken.