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How to Choose the Right Webinar Platform

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Choosing a platform is usually the first step you take to start your own webinar.

Obviously, without an online platform for webinars, we could not do an online seminar, but are we sure starting from platform choice is the best way to proceed? Maybe we are overstating the role of this, albeit important, tool …

Try searching on Google keywords to find out which tools and platforms are best for organizing your next webinar.

You will find dozens of pages on which criteria to choose software for your Web Conference. For example, in a post that has some time but still remains valid, the HongKiat.com blog brings together 18 different different tools that allow you to organize webmeeting, webconference, marketing webinars, and any live events of this type. Are not you enough for 18? There are really many 18 webinar services!

Are you more demanding? Want a review of the 10 best platforms for webinar and web conference? Here provides you with a complete and detailed analysis of the top ten tools in 2017.

In short, the platform for a webinar can be easily chosen, using the very best sites that show the features and specific requirements of each single web conference tool.

How to choose the Webinar platform?

How to choose webinar services to make a videoconference or an online meeting?

According to us, in the ideal approach you should look after the design and organization of the webinar, with its definition of the activities, and only in the second step, you should take care of the choice of the platform that best suits our needs.

Only once the webinar’s structure is processed will it be possible to choose the most suitable tool. This choice is often complex, because it reflects the multitude of solutions offered by the market, and because we have to take into account the budget available to us.

In the right choice for the platform (as we have also indicated in our Professional Webinar book) we can guide you through some considerations:

The purpose and overall structure of the event – to reflect on the types of webinars we want to accomplish can undoubtedly help us. What do I need to do the event? Do I need one or more classrooms? Do I need to record meetings? These questions should help us orient ourselves in the range of functions and tools available.

The size of the event – how many people do I think I can engage in? This variable greatly affects the price of the platform. Our advice is to start with platforms that can accommodate 100-200 participants and then increase the number.

The “context” in which the webinar takes place, ie the ability to access a potentially interested contact database and the possibility of providing a follow-up.

Support – Being aware of whether or not the skills needed to organize and manage a webinar can make us decide to choose a platform that provides support from the platform provider.

And if you just want to get into the merit of comparing all the platforms and choosing the best (we have our own personal opinion!), We refer you to a third site, Online Meeting Tools Review: the site compares (and keeps the list updated !) Over thirty online webinar services of different types, giving you different criteria of choice and many options for evaluation.

 

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