This is the trifecta, the essential basis of marketing that everyone in business must understand. You must be intimately familiar with the details of each of these areas to build a successful business of any size.
While this information may not be new, it is one of the most significant regions most small business owners, and entrepreneurs overlook when they are first starting out. Many never even come to study or understand it after years of being in business.
Also, no marketer, regardless of how experienced or talented, can be useful if they don’t use the right tools free small business marketing tools. If you are in low business knowing and embracing this information is essential to your success.
Know Your Market
The first, and some would argue, the most important of the three is most often the one that is overlooked. This is the foundation of any good business, whether it is product based, service based, business to consumer or business to business.
You must understand the intricate details of the target market you are trying to reach, and you must make sure you are reaching out to the right target market.
You can make the beef jerky in the world, but if you only market to vegetarians, you will probably find that you just have a few sales, if any at all. In this case, free small business marketing tools are essential for every marketer to identify and analyze the performance of their market.
Build Your Message Around Your Customers
This is the language and meaning of your product or service. This is the information you are portraying to your market, the ‘message’ of what you want them to understand about you, your product and your service.
You must have a clear, concise message that calls out to your target market, cuts through the ‘noise’ in the marketplace and entices your market to want to get to know you, like you and ultimately trust you and buy from you.
Free small business marketing tools are sure to help get your branding and spread your message.
Publish Content Where Your Audience Is
The medium is the method through which you deliver your message. Once you know your target market, you can determine the best word to speak to them; then you can take those two and combine them to find the best mediums to deliver the message the most effective.
There are no inherently dangerous mediums – everything from radio to umbrellas can be useful when you know your target market, and you have the right message.
Marketing small business takes a lot of efforts and time, and for small businesses owner, good marketing is the only way to get potential and loyal customers. Not understanding how to use the 3 M’s (Market, Message, Medium) in marketing can essentially make your opportunities for success minimal.
It can cause extreme disappointment and, ultimately, failure. Take the time to get clear on each of these and to find the right free small business marketing tools, and you will have a much better chance at the little business success you are seeking.
Chris is a Digital Media Strategy Consultant at StrategyBeam, where he helps small business owners and nonprofits reach their goals through Internet marketing. He loves learning about upcoming business trends and helping companies grow their business and reach their goals!